Less Stress. More Profit. More Freedom.
With clear strategies and proven systems, ditch the guesswork, focus on what delivers real results, and build a business that works for you.
Red Zebra Coaching guides small business owners to simplify their businesses, increase their profits, and reclaim their time without burnout.
The Hustle Culture is a Lie.
They told us that working harder leads to success. But in reality? Working harder simply creates more stress, anxiety, and burnout. In 2025, Founder Reports uncovered eye-opening insights about entrepreneurs:
Success isn’t about grinding 24/7—it’s about working smarter. When you focus on the right things, you can grow your business without sacrificing your sanity. It’s time to ditch the burnout cycle and build a business that works for you.
Ready for a smarter way? Let's go!
Struggle with mental health challenges
Battle anxiety
Experience full burnout
Break Free from the Hustle
You launched your business with a bold vision...and then reality hit: endless to-do lists, constant fires, and the weight of operations pulling you away from what you do best.
Sound familiar? You're not alone. Many entrepreneurs are drowning in the day-to-day, stuck in a cycle of overwork, and stalled growth.
Success and sanity aren’t mutually exclusive. You don’t have to hustle harder. You need a smarter strategy and a real plan, not gussied-up guesswork. That’s where Red Zebra Coaching comes in.
I guide business owners to:
Cut through the chaos and focus on what grows your revenue.
Boost profits with proven strategies that reduce operational overload.
Reclaim time and energy to thrive personally and professionally.
Ditch the guesswork and follow proven plans designed for you.
Whether hiring your first team member, refining your offers, expanding into new markets, or simply craving a business that doesn’t drain you, Red Zebra Coaching gives you the tools and confidence to grow sustainably.
Let's build a business that pays you back. Because your vision deserves more than burnout.
Real Strategy. Real Results.
The economy is mired in uncertainty. Buyers are cautious. That’s why you need a real strategy that's grounded in what works, not more cookie-cutter templates or another generic “grindset” webinar from a so-called guru that leaves you broke and burnt out.
Whether you’re just getting started or deep in the trenches of growth, I’ll help you cut the noise and focus on what drives revenue.
Let’s find the path that fits you right now.
No-BS Revenue Reset
Let's cut the fluff and get clear on what's draining your revenue.
The Red Zebra Collective
Are you craving connection and practical support?
Business Breakthrough Bootcamp
Are you done with chaos and craving a system that works?
1:1 Coaching
Personalized strategy
Systems to fast-track your growth
In-person or online
90-minute strategy session
Personalized action plan
Accountability follow-up
No long-term commitment
Are you maxed out, burned out, and barely breaking even?
Are you clear on your goals, but stuck getting there?
From $275
From $25/month
Three-month program
Cohorts with peer support
Proven revenue roadmap
$495/month
$395 one-time
Online community
Monthly group calls
Resources
Need help choosing? Book a free 20 min introductory call and we'll determine the best option for you.
Results from Real People
“Gina has an amazing capacity to draw ideas and insights from clients that they didn’t know they had. To me, this is the epitome of great consulting because her expertise is there to scaffold the client, not confine them. She makes it easy and safe to explore barriers and opportunities and is able to coach to the highest strategy levels and the most practical personal application simultaneously. Some of the best coaching I’ve ever had.”
- Katherine Steen, M. Ed. , Director of Colliers University
“I have been working with Gina for a year now, and I would say that of all the things she’s taught me her greatest gift has been “clarity” – clarity around my time and how I spend it, clarity around what’s important for my business and why, clarity around from where my profits are coming, clarity around where I should focus my efforts, and clarity around my customers (who to keep and who to let go). Her methods are clearly paying off ~ I’m thrilled with a 42% increase in business since we first met. Thanks to Gina, I’ve replaced that well-worn phrase “I’m so busy” with one that fits me better: “I’m so successful!”
– Terrie Gillett, Owner of Notary San Rafael
“It is hard for me to know where to begin praising Gina Danford. My only hesitation is that if everyone were to understand how profoundly clarifying and impactful her assistance is, she would no longer have time to pick up the phone when I need her guidance. If there has been one critical game-changer in my development over the past several years, it has been Gina’s expert guidance. Whatever challenges I have brought to Gina, whether about strategic business questions, leadership or personal development hurdles, organizational principles, branding and messaging, communicating, team building, or simply thinking something through in a principled and clear way, Gina has always had profoundly clarifying and helpful tools and wisdom to share with me. She presents her insights in a way that is clear, easy to understand and retain, practical, and immediately actionable — and that is always enjoyable, edifying, and uplifting. She is a truly generous and wise person, and she expresses a rare and infectious kindness in all that she does. I am deeply grateful for her support.”
– Josh Godine, President of The Pristine Mind Foundation
“I’ve just completed a two-day workshop with Gina. She is fantastic. She leads from an instinctual space that gives everyone a high confidence level in the concepts and ideas presented. I learned additional insights because of her approach, clarity and command of the material. I also think her significant experience in the formulation of the material created a very successful training event for all involved. I would welcome any opportunity to work with Gina again in the future!”
– Bob Mulhern, Managing Director of Colliers International
"Gina is an extraordinary professional. She is always enthusiastic and provides exceptional service tailored to the needs of a wide variety of businesses and individuals wanting to grow. My many experiences with Gina were incredibly rewarding and I came away a much better person as a result. This is someone you should know.”
– Stephen Nostrand, Chief Executive Officer of Colliers International South Florida
“I’ve had the pleasure of working with Gina over the last seven months on creating a roadmap for my image and color consulting business. I find her approach to be professional, knowledgeable, and comprehensive. She has guided me through pricing strategies, market positioning, and an analysis of my competition. She recognized my business style and customized the work we did together for maximum results. Gina has a wealth of business experience and a passion for helping business owners get from here to there!”
– Jenny Bailey, Founder of JLB Style
"I have had the distinct pleasure of working with Gina in various capacities since 2000. Our paths first crossed when she initially took on the role of Marketing Director at ASO.com, an online aircraft listing service. She impressively elevated the ASO's brand visibility and market presence, succeeding where several other marketing people failed.
Most recently, Gina has provided meaningful influence as my professional consultant. With her unique blend of strategic acumen and hands-on expertise, she adeptly clarified Blendery’s position and guided its direction. She played a crucial role in launching my blog, Purposeful Architect. Her ability to seamlessly navigate between roles, from a high-level strategist to a meticulous blog editor, testifies to her multifaceted skill set.
Gina brings a wealth of experience, an innovative mindset, and an unwavering dedication that transcends expectations. I give her my highest recommendation for businesses seeking a transformative partnership to execute an ambitious vision."
- Richard Cunningham, CEO of Blendery, Inc.
"The thing I value most about working for myself is getting to choose great people to work with, and Gina is the perfect example of one of those wonderful people. Her [accelerator] course was perfectly curated to help any business owner. It was an impressive balance of summarizing key strategies with detailed advice that each person could relate to and personalize. The ability to have one-on-one sessions was also incredibly helpful, as Gina listened with empathy, and offered logical advice to help overcome hurdles that had previously felt insurmountable."
– Anna Marion, Founder and Designer of Anna Marion Custom Jewelry
"Gina's [accelerator] provided a roadmap for my business. She’s given me a clear path from the foundation up, which is helpful when you're caught up in the day-to-day. Gina shines a spotlight on where to focus so we can better share our story and reach our ideal clients. She’s been incredibly helpful.”
– Ruth Linn, Licensed Real Estate Agent of The Agency
Ready to ditch the hustle and work smarter?
Tired of the endless grind and feeling like you're running in circles? It's time to reclaim your passion and steer your business toward sustainable success. Take the first step today. I'll be with you every step of the way. Let's transform your business together!