Are you solving the wrong problem?
I work with founders and solopreneurs to identify the real constraint holding them back. Then we build a strategy to remove it.
Stalled growth. Constant firefighting. Feeling stuck. These symptoms aren't your problem, and treating them without finding the cause keeps you spinning.
Stop guessing. Real Strategies with Real Results. Zero Burnout.
Why Smart Leaders Solve the Wrong Problems
We're taught to find answers, not to question the problem itself. When facing challenges, our first instinct is to solve what appears broken. But 99% of the time, what looks like the problem is actually a symptom, an assumption, or what someone else thinks is the problem.
A Harvard Business Review study found:
When you solve the wrong problem, you waste time, money, and momentum. Worse, the real issue stays hidden and keeps costing you. You can't diagnose your own blind spots. An outside perspective reframes the problem so your effort addresses the true cause.
Ready to find out what's really causing your challenges?
Bad at diagnosing problems
Decisions based on bad data
Percentage of revenue lost to misaligned strategy
Stop Guessing. Start Fixing.
Most consultants take your presenting problem and start building solutions. I don't. I start by figuring out what's actually causing your challenges.
I work with founders and solopreneurs in the $1M-$5M range. They come in thinking they need more revenue, better systems, or a complete pivot. The real issue is usually something entirely different: unclear positioning, misaligned pricing, burnout masquerading as strategic confusion, or a business model that depends too much on them.
We start with a diagnostic. Not a discovery call where I nod and take notes. An actual diagnostic to identify what's really holding you back. Then we fix that instead of chasing symptoms.
What I do:
Diagnose the real issue: We examine your business, your challenge, what you've tried, and the patterns that keep repeating.
Identify the source issue: We pinpoint the source of your issues.
Build a strategy that fits your business: I design a plan with you, tailored to your specific business. No generic frameworks here.
Remove constraints: Execute without adding chaos or burnout.
I've spent 25 years consulting on strategy and operations with companies ranging from Colliers International and Marriott to start-ups. I've also scaled and sold a Bay Area tech company and built a $40M sales program during a recession. I'm also Google Cloud Gen AI Leader certified, helping clients use AI in practical ways.
If you're stuck and don't know why, or if you've tried solutions that didn't stick, that's what I'm built for. Let's figure out what's actually wrong and get real results.
Real Strategy. Real Results.
Every engagement starts with a diagnostic. We figure out what's actually causing your challenges, then decide together what makes sense to fix. Here are three ways we can work together:
This is a focused diagnostic session where we examine what you've tried, why it didn't work, and what's really blocking your revenue. You'll walk away knowing exactly what to fix first and how to do it.
Workshops & Facilitation
Revenue Reset Session
Strategic Advisory & Leadership Coaching
Pinpoint the real issues
Personalized diagnostic & strategy
Systems that reduce chaos
Virtual or in-person support
From $425/session | Packages available
Custom design & pricing
$395 one-time
Interactive, fast-paced sessions
Tailored to your goals/needs
Clarity to drive performance
Immediately actionable tools
Not sure which option fits? Book a free 20 min call and we'll identify the best starting point for you.
We start with a diagnostic to pinpoint the real issues, then work together to remove constraints, build systems that reduce chaos, and make decisions with clarity. This is for people who want to grow sustainably, not just work harder.
A 90-minute session to identify what's blocking your revenue and develop a plan that addresses the real issue.
Support to simplify complexity, improve profitability, and build a business that actually works.
Interactive, high-impact sessions for teams who want clarity, alignment, and stronger performance.
Sessions are designed to diagnose team challenges and deliver tools your team can immediately use. Each workshop is custom-built for your goals. No templated decks or buzzword bingo. Just practical frameworks that work.
Identification of the real constraint
Personalized action plan
Accountability follow-up
No long-term commitment
Results from Real People
“Gina has an amazing capacity to draw ideas and insights from clients that they didn’t know they had. To me, this is the epitome of great consulting because her expertise is there to scaffold the client, not confine them. She makes it easy and safe to explore barriers and opportunities and is able to coach to the highest strategy levels and the most practical personal application simultaneously. Some of the best coaching I’ve ever had.”
- Katherine Steen, M. Ed. , Learning & Development at YMCA
“I have been working with Gina for a year now, and I would say that of all the things she’s taught me her greatest gift has been “clarity” – clarity around my time and how I spend it, clarity around what’s important for my business and why, clarity around from where my profits are coming, clarity around where I should focus my efforts, and clarity around my customers (who to keep and who to let go). Her methods are clearly paying off ~ I’m thrilled with a 42% increase in business since we first met. Thanks to Gina, I’ve replaced that well-worn phrase “I’m so busy” with one that fits me better: “I’m so successful!”
– Terrie Gillett, Owner of Notary San Rafael
“It is hard for me to know where to begin praising Gina Danford. My only hesitation is that if everyone were to understand how profoundly clarifying and impactful her assistance is, she would no longer have time to pick up the phone when I need her guidance. If there has been one critical game-changer in my development over the past several years, it has been Gina’s expert guidance. Whatever challenges I have brought to Gina, whether about strategic business questions, leadership or personal development hurdles, organizational principles, branding and messaging, communicating, team building, or simply thinking something through in a principled and clear way, Gina has always had profoundly clarifying and helpful tools and wisdom to share with me. She presents her insights in a way that is clear, easy to understand and retain, practical, and immediately actionable — and that is always enjoyable, edifying, and uplifting. She is a truly generous and wise person, and she expresses a rare and infectious kindness in all that she does. I am deeply grateful for her support.”
– Josh Godine, President of The Pristine Mind Foundation
“I’ve just completed a two-day workshop with Gina. She is fantastic. She leads from an instinctual space that gives everyone a high confidence level in the concepts and ideas presented. I learned additional insights because of her approach, clarity and command of the material. I also think her significant experience in the formulation of the material created a very successful training event for all involved. I would welcome any opportunity to work with Gina again in the future!”
– Bob Mulhern, Managing Director of Colliers International
"Gina is an extraordinary professional. She is always enthusiastic and provides exceptional service tailored to the needs of a wide variety of businesses and individuals wanting to grow. My many experiences with Gina were incredibly rewarding and I came away a much better person as a result. This is someone you should know.”
– Stephen Nostrand, Chief Executive Officer of Colliers International South Florida
“I’ve had the pleasure of working with Gina over the last seven months on creating a roadmap for my image and color consulting business. I find her approach to be professional, knowledgeable, and comprehensive. She has guided me through pricing strategies, market positioning, and an analysis of my competition. She recognized my business style and customized the work we did together for maximum results. Gina has a wealth of business experience and a passion for helping business owners get from here to there!”
– Jenny Bailey, Founder of JLB Style
"I have had the distinct pleasure of working with Gina in various capacities since 2000. Our paths first crossed when she initially took on the role of Marketing Director at ASO.com, an online aircraft listing service. She impressively elevated the ASO's brand visibility and market presence, succeeding where several other marketing people failed.
Most recently, Gina has provided meaningful influence as my professional consultant. With her unique blend of strategic acumen and hands-on expertise, she adeptly clarified Blendery’s position and guided its direction. She played a crucial role in launching my blog, Purposeful Architect. Her ability to seamlessly navigate between roles, from a high-level strategist to a meticulous blog editor, testifies to her multifaceted skill set.
Gina brings a wealth of experience, an innovative mindset, and an unwavering dedication that transcends expectations. I give her my highest recommendation for businesses seeking a transformative partnership to execute an ambitious vision."
- Richard Cunningham, CEO of Blendery, Inc.
"The thing I value most about working for myself is getting to choose great people to work with, and Gina is the perfect example of one of those wonderful people. Her [accelerator] course was perfectly curated to help any business owner. It was an impressive balance of summarizing key strategies with detailed advice that each person could relate to and personalize. The ability to have one-on-one sessions was also incredibly helpful, as Gina listened with empathy, and offered logical advice to help overcome hurdles that had previously felt insurmountable."
– Anna Marion, Founder and Designer of Anna Marion Custom Jewelry
"Gina's [accelerator] provided a roadmap for my business. She’s given me a clear path from the foundation up, which is helpful when you're caught up in the day-to-day. Gina shines a spotlight on where to focus so we can better share our story and reach our ideal clients. She’s been incredibly helpful.”
– Ruth Linn, Licensed Real Estate Agent of The Agency
Ready to ditch the hustle and work smarter?
Stop spinning in the grind. Start creating clarity, momentum, and growth without burnout. Take the first step today, because better results begin when you choose a smarter way forward.